There’s something about the ‘Spring’ that adds up to ‘renewal’ and ‘fresh thinking’ isn’t there? And that goes for your marketing too – time to put on a fresh pair of eyes and add some [...]
In session two of my Mastermind programme I ask my masterminders to consider the music that empowers them. It’s a great way to reveal subtle layers of personality and drive. Funny too – last year [...]
Sometimes people buy from you straight away. Sometimes they’ll naturally seek you out ‘when the time is right’ … for them. But more often you will need to generate interest in what you do by [...]
Delivering one of my Marketing Masterclasses on Friday last, we spent some time talking about Robert Cialdini’s definitive work on the Psychology of Persuasion, ‘Influence’. If you’ve not read it – you should. As a part of [...]
I work with a LOT of business owns devising and crafting their marketing plans, marketing funnels and the sales & marketing ‘machine’ that needs to sit behind it all. And there is one subtle shift [...]
One of the most critical parts of any marketing or business strategy is getting the pricing right. Especially for smaller business owners where issues around fear of losing business and ‘self worth’ often get in the [...]
Frank Sinatra did it his way – and so should you … especially when it comes to writing your sales letter!
Every business needs a GREAT sales letter. Whether it’s one you send by post; or a video; a web page; or an email. A smart piece of copy that drives your audience to the incontrovertible [...]