Frank Sinatra did it his way – and so should you … especially when it comes to writing your sales letter!
Every business needs a GREAT sales letter. Whether it’s one you send by post; or a video; a web page; or an email. A smart piece of copy that drives your audience to the incontrovertible [...]
Working with my Mastermind group last week, we focused some time on challenging our patterns of thinking. You know the kind of thing, thoughts and scripts that ‘run’ automatically and dictate the way we behave, [...]