Delivering one of my Marketing Masterclasses on Friday last, we spent some time talking about Robert Cialdini’s definitive work on the Psychology of Persuasion, ‘Influence’. If you’ve not read it – you should. As a part of [...]
I work with a LOT of business owns devising and crafting their marketing plans, marketing funnels and the sales & marketing ‘machine’ that needs to sit behind it all. And there is one subtle shift [...]
One of the most critical parts of any marketing or business strategy is getting the pricing right. Especially for smaller business owners where issues around fear of losing business and ‘self worth’ often get in the [...]
Frank Sinatra did it his way – and so should you … especially when it comes to writing your sales letter!
Every business needs a GREAT sales letter. Whether it’s one you send by post; or a video; a web page; or an email. A smart piece of copy that drives your audience to the incontrovertible [...]
Working with my Mastermind group last week, we focused some time on challenging our patterns of thinking. You know the kind of thing, thoughts and scripts that ‘run’ automatically and dictate the way we behave, [...]