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Someone properly forgot that ‘every little helps’ – a salutary tale of corporate stupidity!

The message about the importance of ‘branding’ can be a hard one to get across to smaller business owners. How to make it clear that it’s about SO much more than your logo and that [...]

The HUGE power of social proof

Now, I like to be thorough in the things that I do but I’m no rocket scientist or supreme intellect (well, unless my husband is asking, obviously!). However, I can’t understand why most other professional [...]

The power of your ‘who?’

I had an interesting conversation this week with a business –to-business potential client and I asked the question ‘who exactly is your customer?’ They replied by describing a business type customer with a number of [...]

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