Go west! … towards Santa’s stonking customer loyalty and promotional stunt
It’s Christmas and I’m a bit of a sucker for anything schmaltzy – but I challenge any of you hardened cynics out there not to mist up just a little at this brilliant PR exercise by Canadian airline WestJet.
It scores on so many levels, not least of which that it is going the rounds on social media and getting them massive exposure worldwide. Think of the impact on their team – whether or not they were involved in the exercise, the goodwill will have rubbed off. And to their customers – again, not just those involved – consider the loyalty this exercise has bought. How likely are they to book with competitors in future?Check it out here>>
It’s easy to say ‘oh, that’s easy for them, they are a big airline and have huge budgets’ – but the smart amongst you will be asking yourselves what you could do for customers that would elevate your business way ahead of your competitors, giving you great publicity and buying you loyalty for years to come.
At a much simpler level, I was invited to my personal training gym’s Christmas party last week – i’ve used multiple trainers in the past and this was a first – where support for clients’ achievements throughout the year and awards abounded – I even managed to bag one myself! Am I much more likely to be loyal to them now they have brought me closer into their ‘tribe’? Of course! Done for all the right reasons, it also gains them considerable business benefit.
Customers are the lifeblood of any business and working hard to earn – and keep – their loyalty should always high on your list of marketing priorities.