I was delighted – albeit a little surprised – to get a call last week inviting me to be the sole guest on an hour-long business TV programme. Surprised because the session was due to go out live just 24 hours later!
They didn’t say – and I didn’t ask! – but I’m guessing they got properly dropped in the proverbial doo-doo by whichever guest they’d had booked in and who cancelled at the last minute. But hey, their loss was my gain and so I agreed.
Anyone who knows me will confirm that one problem I don’t have is the ability to talk! So, with zero preparation time – I was running my Mastermind group all the following day – it was always going to be a case of winging it and relying on my beliefs and convictions about marketing and business.
In truth, I suspect the outcome was better than if I had been ‘prepared’ – there was no script just a great discussion about marketing principles and how to apply a marketing funnel in your business – a weakness that most businesses have is the complete absence of a structured funnel.
We covered some good stuff – key principles every business owner should know – so set some time aside and take a good look.