Many of you who know me will know that my ‘specs’ are one of my defining features. I recall announcing to my Mum when I was about 4 that I definitely would never wear glasses – by the age of 4 ½ I was wearing them. That’s just how it is when you are small.
Well some years – number edited to protect the innocent! – later, that’s no longer the case. I have given up the specs in favour of surgically implanted lenses.
You could say I have had a moment of clarity – and you’d be absolutely right.
It means I’m starting to see some things differently. At one level I’ve rediscovered mascara and being able to see the time if I wake up in the night. And I’ll now be able to see how a hotel shower works without an advance recce!
But, joking apart, it also means that I will be able to literally see things differently from now on – all the compromises and adaptations that I have simply got used too are a thing of the past. I can just get on with my life and embrace what’s out there to be seen the way nature intended.
Business owners definitely need more clarity …
However, clarity is not something all business owners have. Anything that’s too close to you is hard to focus on properly – it all gets a bit blurred and confused.
So I’m not surprised in the least that ‘lack of clarity’ is one of the most cited reasons I hear from clients wanting to work with me. They simply have little or no idea what to do, where they are heading or what they need to do next.
You see, lack of clarity is debilitating – it stops you doing things. It can even make you lose your confidence. Clarity on the other hand is empowering and exciting.
So helping them to find clarity in how they see their business is one of the most powerful and useful things I can do. Clarity on their purpose; clarity over the BIG numbers; clarity on their customers; clarity over their marketing plan; and clarity about what do to first.
I love this quote from Jonathan Stroud – “Her clarity gave her purpose and her purpose gave her clarity.” And it’s so true. Once you have clarity you are renewed and invigorated – much more able to get things done. In turn, that really helps you to see things more clearly.
Let the Government pay half the cost of getting clarity
So, if you need clarity in YOUR business, please talk to me. We have just six weeks left to access one of the Government Growth Vouchers where you can get half of your fees paid.
Check in with my Growth Voucher webinar here >> This was recorded in September 2014, but it’s still all up to date …
I make no apology that I’m going to be campaigning hard over the next few weeks to get as many people as I can through this programme – far too little of the promised £30 million has been allocated and it’s time to do something about it!
Expect to hear from me.