I’ve been flying round in circles these last few days getting ready for a business show we are doing on May 14th – Guildford means Business if any of you are near enough to come by .. stand M89! …
… I am also one of the keynote speakers on the day – so that also needs prepping! It has reminded me just how VERY planned and organised you need to be when you do a show. It really is like a microcosm of all your marketing, held up to scrutiny for just a very few hours. Now you see it – now you don’t!
Which means you really DO have to get a lot of your thinking right before you turn up – or you most definitely risk being one of the shiny suited, clipboard clutching, business-cards-in a-bowl-champagne-draw, same-as-everyone-else exhibitors who you invariably see at shows (they are the ones sat around catching up with Facebook on their iPhones too!). And they wonder why they didn’t get a lot of business as a result?
Like in all things marketing you have to think VERY carefully about exhibiting at a show. Ask yourself…
1 WHO is going to be there? … not vaguely but in some detail
2 WHY are they going to be there? … again, think it through properly
3 WHAT outcome are YOU looking for? … are you selling? Raising awareness? Or collecting data?
4 WHAT is that you do that is so unique and compelling that they would want to talk to you? HOW can you really ‘scratch their itch’?
5 HOW are you going to get that message across in a miniscule amount of time?
6 And HOW are you going to stand out from the crowd and become the ‘go to’ person on the day?
After all, you have about TWO SECONDS to make an impression … and then they are gone. All over. Finished and done.
Just think – if you can answer these key questions for a business show, just think how you can apply that knowledge to the rest of your marketing!
Have you got your £2000 yet?
If you are coming to Guildford Means Business, try to come along to my talk about the Government Growth Vouchers … have you applied for your £2000 funding yet? I’ll reveal all at the show – and the BIG issues you need to be aware of BEFORE you apply. If you can’t make the show, checkout my dedicated website www.growth-voucher.co.uk.