Vanessa’s Current Talks

Vanessa’s Current Talks 2017-05-02T09:38:45+00:00

Vanessa’s short inspirational talks

  • Thinking like the 1%!
  • The Psychology of Persuasion in Your Marketing
  • Why EVERY business needs a marketing funnel

Vanessa’s Keynotes

  • Keep it Simple! – Five Powerful Pareto Principles to Fast Track Your Marketing
  • 5.5 lightbulb moments that will unlock the marketing plan that is massively more likely to deliver the results you want

Vanessa’s Business Growth Workshops

  • Speak up! Creating meaningful talks that deliver business leads
  • Joining the ‘business growth’ dots …

Scroll down for more detail…

Vanessa’s short inspirational talks

Thinking like the 1%!

Why thinking differently is so POWERFUL in marketing

It’s not unusual for businesses to fear being overtly ‘different’; How will my customers feel? Will I look unprofessional? It’s such a risk!!

In this short talk, Vanessa will inspire you and help you understand why the power of being dramatically different is a powerful marketing and business growth strategy.

Notes:

  • This session takes approx 20 mins to deliver and benefits from 15-20 minutes of interaction after.

The Psychology of Persuasion in Your Marketing

As eminent experimental behavioural psychologist Robert Cialdini explained in his defining book ‘Influence’, our pre-programmed responses make a MASSIVE difference to how we make buying decisions. In this session, Vanessa explores two of our most powerful behaviours, and show you the techniques that you can adapt to make your marketing much more powerful.

  • Uncovering the secret to creating compelling marketing campaigns
  • Understanding why you find yourself buying something you didn’t even realise you wanted?
  • Getting insights into the vital psychological triggers that majorly influence the decision to buy
  • Discovering how you can change the content of your marketing material to make it MASSIVELY more appealing
  • As well as adding real momentum to your marketing campaigns

Notes:

  • This session takes approx 30 mins to deliver and benefits from 15-20 minutes of interaction after.
  • It could be reduced to a single ‘weapon’ for a shorter presentation – 20 minutes.
  • Plus there is the option to deliver other talks based on the full 6 weapons; Three 30 minute talks about two ‘weapons’ or Six 20 minute talks about one ‘weapon’.

 

Why EVERY business needs a marketing funnel

Most business owners have no idea how a Marketing Funnel work…or why it is central to EVERYTHING you need to do to grow your business

When Vanessa talks to owners of small businesses, the most frequent answer she gets to her question …”How would you describe your marketing process?” is ‘Sporadic and scattergun!! Sound familiar?

In this short talk, Vanessa will show you how EVERY small business can benefit from an organised marketing process and structured funnel. As she says … “It’s the science behind great marketing and is absolutely fundamental to anyone who wants to grow beyond running a lifestyle business”.

Notes:

  • This session takes approx 30 mins to deliver and benefits from 15-20 minutes of interaction after.

Vanessa’s Keynotes

Keep it Simple! – Five Powerful Pareto Principles to Fast Track Your Marketing

Using the 80/20 Rule to Achieve BETTER Results … FASTER

Most business owners spend all day juggling their priorities and – although vitally important – time spent on marketing and business growth often plays victim to the more immediate demands of customers, staff and admin.

In one of Vanessa’s trademark ‘no-nonsense’ and highly practical talks, she shares five ‘Pareto Principles’ – the 80/20 rule – that will help you get properly focused and achieving results quickly. As she says, “Accepting that you’ll never ‘get it all done’ is critical. Meaning it’s time to find out what works – and do more of it – NOW.”

Notes:

  • This session takes approx 60 mins to deliver and benefits from 15-20 minutes of interaction after.

5.5 lightbulb moments that will unlock the marketing plan that is massively more likely to deliver the results you want

In this talk Vanessa shares her key insights from working with hundreds of small business owners, with five (and don’t forget the all-important half!) essential business growth strategies that have proved to be the most powerful ‘lightbulb moments’ for business owners, time and time again.

If you know you’re not tapping into the potential in YOUR business – then you need to attend this session.

Notes:

  • This session takes approx 75 mins to deliver and benefits from 20-30 minutes of interaction after.
  • The goal is that attendees leave the session having worked on aspects of the content for THEIR business
  • Attendees make specific commitments on what they plan to DO as a result of their learning

Vanessa’s Business Growth Workshops

Speak up! Creating meaningful talks that deliver business leads

Leveraging the power of being the expert at the front of the room

Finding easy ways of getting your message out to as many of the ‘right’ people as possible is the marketing leverage all business owners strive for. And being a speaker provides perfect ‘one to many’ opportunities that any business owner should seek out and embrace.

So, if you are keen to explore the potential of using business speaking as a marketing channel, then Vanessa will give you a clearly defined structure for talks and presentations that deliver meaningful results – rather than simply a round of applause. Includes lots of practical ideas.

Notes:

  • This session takes approx 75mins to deliver and benefits from 15-20 minutes of interaction after.

Joining the ‘business growth’ dots …

Your essential guide to successfully GROWING your business

If your marketing plan feels unstructured, piecemeal – or simply a bit of a mess! – then you need to understand how you can pull it together into one coherent and meaningful strategy in the year ahead.

If you are one of those business owners who finds themselves scrabbling around making the best of a bad marketing job – just imagine how different it would feel like to have a slick, meaningful marketing machine?

During the session you’ll discover how to:

  • ATTRACT the RIGHT customers
  • MAXIMISE the chance that they will do business with you
  • And MINIMISE the folk that fall through the cracks!

Includes helping business owners to fully understand…

  • The THREE essential strategies that ALL businesses should deploy, in order to drive prospects through the marketing funnel

Notes:

  • This session takes approx 2 hours to deliver and benefits from 20-30 minutes of interaction after.

Valuable FREE resources from Vanessa … download NOW!

Vanessa Lanham-Day's - Who Cares?

Who Cares?

A structured approach to asking the RIGHT questions, ensuring you achieving a powerful and dynamic marketing plan.

Download NOW!

Vanessa Lanham-Day's - Speak up!

Speak Up!

How to get the maximum marketing benefit – and leads – from each and every business speaking opportunity.

Download NOW!

Vanessa Lanham-Day's - Play to win!

Playing to Win!

The characteristics that separate the ‘winners’ from the ‘playing not to lose-ers’. The BIG question is – which one are you?

Download NOW!

Keep It Simple!

Five Powerful Pareto Principles to Fast Track Your Marketing – using the 80/20 Rule to Achieve BETTER Results … FASTER

Download NOW!